BCTV, unlike the networks and cable channels, doesn’t charge roughly the GNP of China for its television commercials.
In fact, BCTV doesn’t air commercials, being a non-profit organization.
They do have program sponsorships, but those pricing points are chump change that fell out of the sofa compared to what a 30-second commercial will go for during the Super Bowl.
So fundraising is about as important as breathing to BCTV. Perhaps even more.
Their annual Octoberfest auction fundraiser is their prime revenue source.
Which this year is especially good for you because BCTV and the Crowne Plaza Reading are throwing a great party on Monday night October 21.
There is no admission and there are free hors d’oeuvres, courtesy of the Crowne Plaza. There is a cash bar.
There is a preview party at 5:30 that evening and the auction starts at 6 with a bachelor/bachelorette auction.
Eight bachelorettes and three bachelors who are community-minded, courageous, attractive and accomplished are putting themselves up for auction for the benefit of BCTV.
The dates that our couples will go out on will be double dinner dates or group dinner dates at The Peanut Bar.
Bidders for the bachelor/bachelorette auction must be at the Crowne Plaza Monday night and when they register to bid they will have to sign a code of conduct pledging to act in a professional, appropriate and respectful manner on the date and will meet their date at the Peanut Bar.
Following the bachelor/bachelorette auction, BCTV is paying tribute to the Kelly Cup champion Reading Royals.
The Kelly Cup will be there but will not be open to bidding. But there will be great Royals premium auction items such as a 2013 Kelly Cup championship team autographed stick, Reading Royals jersey, and a gift bag consisting of a schedule magnet, Slap Shot puzzle, Royals hat, t-shirt, 2 plastic glasses and championship poster.
Bidders also must be at the Crowne to bid on the Royals’ items. So all Royals fans are invited to party and hang out that night and nobody will be sent to the penalty box.
The auction Monday night also will feature plenty of premium sports, arts, crafts and restaurant items to benefit BCTV.
Octoberfest continues next Tuesday and Wednesday nights at the BCTV studio, 7th and Penn streets in Reading, and the public is invited. There will be free parking those evenings.
There also will be a week-long online auction next week on bctv.org.
See you Monday night at the Crowne Plaza and bring your piggybank.
Zeke may even buy you a drink.